Hello,

My Name ins Michel M. Georgy, I am a seasoned professional with over a decade of expertise in market research and analytics. Currently pursuing an MBA at IE Business School, aiming to transition into business development and strategy roles. My career highlights include leadership at ABYAT Mega Store, where I integrated data-driven insights into corporate strategies, and my extensive experience in customer satisfaction, competitor analysis, and operational excellence. I am adept in advanced data analysis tools, market research methodologies, and cross-functional team leadership, making me a transformative leader committed to driving growth through innovation.

As the Market Research Team Leader at ABYAT Mega Store, my daily routine involves overseeing research projects, analyzing customer insights, and ensuring alignment with corporate strategy. I lead team meetings, review data, and collaborate with cross-functional teams to integrate findings into business decisions. Preparing reports and strategic recommendations for senior leadership is a key focus, alongside mentoring my team and addressing challenges to ensure high-quality, actionable results.

I hold a Bachelor’s degree in English Language and Literature and am currently pursuing a Global MBA at IE Business School. With over a decade of experience in market research and analytics, I have led strategic initiatives at ABYAT Mega Store as the Market Research Team Leader, delivering actionable insights to drive business growth. My expertise spans customer satisfaction, competitive intelligence, and data-driven decision-making, complemented by certifications in business analytics and advanced research methodologies.

My areas of expertise include:

Market Research & Analytics: Proficient in designing and managing research projects, including customer satisfaction surveys, Voice of the Customer (VOC) programs, and competitive intelligence. Skilled in translating data into actionable business strategies.

Data Analysis & Visualization: Experienced in using tools like Tableau, SPSS, and Sawtooth Software to uncover insights and present findings in clear, impactful ways.

Customer Experience & Segmentation: Expertise in improving customer satisfaction through segmentation studies and aligning strategies with customer needs to enhance brand loyalty and ROI.

Business Strategy & Development: Knowledge in formulating strategies based on market trends and data to optimize performance and achieve organizational goals.

Leadership & Team Development: Proven ability to mentor and lead cross-functional teams, fostering professional growth and delivering high-quality results.

Operations Optimization: Experience in aligning research insights with operational strategies to improve processes, reduce response times, and boost efficiency.

I enjoy sharing insights on leveraging data for decision-making, enhancing customer experience, and driving business transformation through strategic market research.